williamsimon46
Joined: 21 Feb 2012
Posts: 10
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 Posted: Tue Feb 21, 2012 3:11 am Post subject: cultural shift |
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The most obvious example of the cultural shift that has taken place over the past decades can be seen in the way the internet has affected the spread of cultural information and media. In the past, a new pop group had to start locally, growing in importance via word of mouth and bootlegging, eventually earning the attention of a large record company and growing in popularity from there. Now, this process has been almost completely overtaken by online word of mouth. A new band, instead of distributing demo tapes to record companies and radio stations, can put its music on the internet for all to hear.
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